London Vodka becomes available in the land of fire – Azerbaijan
British icon London Vodka continues to build business by tapping into new markets abroad. Thanks to our partnership with a local industry player “Basis-TA”, Azerbaijan becomes the most recent post-Soviet Union market entered by the brand.
Azerbaijan is, perhaps, one of the most promising ex-Soviet territories in terms of growth potential for the brand (after Russian and Kazakhstan), thanks to its high per capita income and continuous westernisation of the market.
Both total retail and total volume growth rates of alcoholic drinks in Azerbaijan continued to grow in 2014. Sales were particularly boosted by rising demand for imported spirits, which London Vodka is now also aiming to be part of. Further improvements in the economy over the next few years are expected to make an impact on the affluence of the wealthiest portions of society, which are amongst the most significant consumers of London Vodka worldwide.